When designing for WordPress, it is important to keep the needs of your target audience in mind with predetermined goals that are specific and measurable. In this session, I will talk about the principles of good web design for the broadest audience possible. I will show you how to use general composition, positive and negative space, scale, proportion and the use of color to convey a feeling, as well as resources for finding media that complies with licensing terms. I will also go over several sites and point out good and “can be improved upon” designs.