The introduction of Custom Content Types was one of the core tipping points where WordPress went from a solid blogging platform on which you could do some simple CMS-style sites to a full fledged CMS which was capable of driving more complex content-centered web applications.

In this talk I’ll briefly cover the “blobs vs chunks” distinction popularized by Karen McGrane and why content modeling matters in the CMS world.

Then we’ll cover custom post types, custom meta fields, custom taxonomies, and other ways of doing structured content in WordPress.